Re-marketing or Re targeting for Note Brokers & Investors
Only a small fraction of the people that come to your website are ready to do business with you, some are just researching, some are just curious, only 1-3% are ready to buy. To keep on top of the mind of the people who have to come to your website you need to somehow stay in front of them, one very simple but powerful method is to use re-targeting ads. Re-targeting ads, you know the ads that follow you everywhere once you have been to Amazon look at that new widget you want. This is maybe one of the most power things to increase your lead generation conversion stats.
- Google Display Network
- Facebook Re-targeting
- Perfect Audience
There are many others but these 5 will work fine for most of you.
To use these networks you need to provide banners that they can display on the website that they have in their network. Common size for banners include the following:
- Inline Rectangle – 300 x 250. ** The Most Popular on the Google Network
- Large Rectangle – 336 x 280.
- Square – 250 x 250.
- Small Square – 200 x 200.
- Banner – 468 x 60.
- Leaderboard – 728 x 90.
- Skyscraper – 120 x 600.
- Wide Skyscraper – 160 x 600.